Whenever I can, I love to draw my own letters/words/titles for projects. It’s the best way to make the graphic identity of an event entirely unique to its own. So that’s what I did when I first started working on the graphic identity for MOCA’s Lunar New Year Family Festival.
This is a photo of the inked version of the title I had created:
It’s usually quite a process – draw the piece, ink it up, throw it into Illustrator, vectorize it and clean it up. I’m a lot better at doing this now so it doesn’t take me as long as it used to, but it still takes time and love.
After getting it to look how I wanted it to, I checked back at my notes for this project and the email I had been sent about the details. I had missed the word Family in the title. It didn’t seem like too much work at first to draw the word and add it in somehow.
After spending some more time on that, I realized it wasn’t going to work, as shown in this messy attempt to reorganize and piece together the words:
It was so sad to know that I had spent so much time on trying to draw the title, when I still had to design the rest of the flyer…
So I searched the web for a font that I thought would look nice (Eldwin):
After sending in my first draft, one of the comments I got back told me to experiment with another font that was a bit easier to read. While this made me a bit sad since I had purchased the font, it made sense to change it since it was in script, and for this being a Family Festival, it needed to be kid-friendly (a quality I also lacked with my first attempt at this project). Then I thought about the title I had originally drawn and that was definitely not as readable to most.
So here’s the title I ended up with after a bit more searching:
The typeface is called Superclarendon. It’s not a typeface that I would usually gravitate towards, but I actually really like it now. It pulls together the entire flyer pretty well (which I will share later) and it is very easy to read.
I guess the point of this post is to remind myself to:
- Always read and re-read every detail about a project carefully
- Don’t spend too much time worrying about the text of a project if it is not the primary focus
So now the title that I had drawn is going into the vault of drawings/designs that are unwanted/unused. Along with a lot of other elements that I had tried to do with this project…
But nonetheless, I’m excited for Lunar New Year and for my final design to be shared with the MOCA’s community!